![]() While this new product launch attempts to solve the two biggest meal kit obstacles - too-high prices and people not wanting to be locked into a subscription - it seems unlikely that these stripped-down kits will prove to be Blue Apron’s savior. They’re currently available only via Walmart-owned Jet.com for delivery in the NYC area it’s unclear whether they’re headed for a wider rollout. Priced at $7.99, the kits “include a combination of pre-portioned spices, sauces, grains and dairy ingredients,” TechCrunch explains, and currently come in four iterations including Mexican-Spiced Chicken Quinoa Bowl and Creamy Shrimp Gnocchi. ![]() ![]() Now, it seems no one really gives a shit, and meal kit companies like Blue Apron are scrambling to save their bottom lines: The company went public in June 2017 with an initial stock price of $10, and by December 2018 its share price had dipped below $1 (it’s currently hovering around $1.38 at time of publication).īlue Apron’s latest attempt to salvage its business are something the company is inexplicably calling “Knick Knacks,” which are not your great-aunt Susan’s creepy Precious Moments® figurines but actually just cheaper meal kits that require home cooks to supply their own protein and produce. Once upon a time, in a land called America, meal kits were the darling of the food tech sphere.
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